What's Your Website
Actually Costing You?

Enter a few numbers to see the real revenue gap — what you're making now vs. what a premium website could generate.

Your Business Numbers

Client Name / Business (optional)

Monthly Website Visitors (0 = no website)

Low/no traffic — we'll model starting from scratch.

Average Project Value

Close Rate (% of estimates you close)

Your number — what % of estimates turn into paid jobs?

Gross Profit Margin

Revenue minus labor, materials, subs — before overhead

Lead-to-Appointment Rate

What is this?

Of all the leads who fill out your form or call, what % actually show up for an estimate? Some ghost, some aren't a fit. Our client average is 20%. Adjust to match your experience.

GLL client avg: 20% — adjust if you know yours

Brand Establishment

How does this affect projections?

Local SEO traffic is high-intent — people searching "hardscaper near me" are ready to hire. Brand signals (reviews, portfolio, years in business) determine how many of those visitors actually reach out.

Not Established: No reviews, no portfolio — visitors hesitate. Conversion ~1.4–2.4%
Somewhat Established: Some reviews, referrals — moderate trust. Conversion ~1.8–3.2%
Well Established: Strong reviews, known name — high trust. Conversion ~2.2–3.8%

Source: First Page Sage 2026 (Construction: 2.4%) + GLL client data

Get Local Leads Agency · getlocalleads.agency

What's Your WebsiteActually Costing You?

Your Business Numbers

What's Your Website
Actually Costing You?